Attending a corporate event is one of the best ways to network in your industry. You’ll meet people from all across your line of work, from startups to industry giants – and that’s not to mention the incredible selling opportunities such exhibitions bring.
If you have the money, it’s well worth getting involved – it’s very possible that any given event could be what your business needs to really get off the ground or reinvigorate your flagging fortunes. You never know who you’ll run into.
With that said, you will need to manage your budget quite closely if your finances aren’t in the greatest shape but you still don’t want to miss out on some big upcoming event. This goes doubly if it’s your first event and you don’t necessarily know what you can expect.
The good news is that it’s actually not too difficult to keep your costs in check and still make a big impression. And if you know what you’re doing, you can turn your relatively small budget to your advantage.
Have you ever seen a display that seemed as though it was trying far too hard, with too much going on? A barrage of clashing colours, meaningless sounds and a hired entertainer who clearly would like to be doing something else – these are all hallmarks of a display stand organiser who was given a big budget and no clue of how to use it.
That’s not to say that a big budget has to be a bad thing, but it does indicate that with a little taste and common sense, you can make your exhibition appearance a hit with a clean, uncluttered display, a clear focus and a simple message.
Your money is best spent on a few display elements such as a poster display panel and one or two stands. While you don’t really need a huge number of display elements to impress on a budget, you should make sure that what you do show – posters, slogans and images – are directed and relevant.
Complete the ensemble with basic tables and chairs – borrowed from your office if needs be – and maybe a bowl of goodies. You would not believe how much of a draw something simple like a bowl of free chocolates or even pens can prove to be.
Being put in a situation where you need to carefully control your budget might seem like a drawback, and it’s the kind of thing that might stop some from bothering to exhibit at all. But when it forces you to make your message as focused as possible, your booth on a budget could prove to be the talk of the show.