Category Archives: Exhibitions

The Subliminal Effect of Colours

Did you know that the colours you use for your exhibition stand have a huge effect on how your brand is perceived. The human brain has evolved to make snap judgements about brands, often subconsciously. Therefore by employing a professional exhibition stand designer to design your stand you will be employing their expertise in creating the right message with the layout, fonts and colours before your customer has even realised that they have taken an interest in your stand.

The shades and tones of the colours you use for your exhibition stand all play a large part in altering the subliminal messages that they send, but here is a basic list of the colours and the messages that they send to the consumer to get you thinking about the messages that they are sending out:

  • Black: authority, sophistication, formality, death.
  • Red: strength, passion, power, excitement, boldness, determination, desire, courage, warning.
  • Yellow: playfulness, wisdom, warmth, happiness, comfort, energy.
  • Orange: creativity, warmth, vibrancy, enthusiasm, adventurousness.
  • Green: nature, prosperity, nurturing, harmony, life, newness.
  • Blue: trustworthiness, reliability, loyalty, integrity, sadness.
  • Purple: royalty, spirituality, imagination, luxury, elegance, maturity.
  • Pink: femininity, softness, health.
  • Brown: earth, stability, balance, nature.
  • White: purity, cleanliness, innocence, simplicity, virtue.

The Personal Touch

When you have a stand at an exhibition it is important to make the most of the event and gain new customers and contacts. It is exhausting work speaking to so many new people and giving them the full speech. However, from the buyer’s point of view it is also exhausting to listen to so… Continue Reading

Reasons to Attend an Event

Attending a corporate even requires a financial investment and one that you will want to see a ROI. Deciding what events to go to can be a difficult decision for a business, as you don’t want to miss out on any opportunities, but at the same time you don’t want to waste your money. Here… Continue Reading

5 Tips for Gaining Customers at Exhibitions

Corporate events and exhibitions are still as popular as ever and remain an excellent way to build brand awareness and gain new customers. But some businesses can come away feeling disappointed that their leads don’t convert. This has financial implications as businesses do not get their return on investment from exhibiting. Here are 5 top… Continue Reading

Let us take the stress out of building your exhibition stand

Exhibitions and Trade Shows Exhibitions and trade shows are an essential part of a company’s marketing activities. Whether the exhibitions are national, international or more localised and regionally based, they can help you find a way into new markets and help you source new buyers. Exhibitions can provide a company with a way of showcasing… Continue Reading