Attending a corporate even requires a financial investment and one that you will want to see a ROI. Deciding what events to go to can be a difficult decision for a business, as you don’t want to miss out on any opportunities, but at the same time you don’t want to waste your money. Here are a few things to take into consideration when you are considering an event.
Your established market
If you have already established yourself as a market leader in a certain industry in a certain town then you may doubt the necessity of going along to an event that covers this as you will know most of the people attending and they will know you and your brand. However, this kind of event is perfect for continuing client relationships and for receiving referrals. You will be reinforcing your position as a market leader and can get to know any new competitors.
A new market
Going into a new market, either with a new product or in a new area is a daunting task. You may worry that you will be outshone by established brands or you may be uncertain as to whether or not you are a suitable match for this market. But a corporate event is an ideal place to conduct some market research and to introduce yourself and your company. You will get to know the established competitors and be able to speak face-to-face to potential new customers and get the all-important feedback that you need.
A different industry
Some times a corporate event will come up for a different industry but you may still be interested in attending. This could be for a number of reasons. There may be top influencers in the local area that you wish to network with, there may be companies attending that you could partner with, you may have something that you could offer the industry or you may wish to learn about that industry for future product and service development.
A regular event
There may be a regular event that you feel you have saturated as you always see the same people. Consider how useful this event is in terms of building client relationships, pushing people down the sales funnel and increasing your brand dominance. Networking with the same people is no bad thing, as these will be the ones that will recommend you to others and act as your ambassadors.
Face-to-face marketing and sales is still one of the most effective ways of gaining new customers, so always consider all the opportunities that may come up when you decide whether or not to attend an event. Screenfocus can help you with all your exhibition display designs to make the most of each event you attend.